Samsung made top-five ranking in Interbrand’s Best Global Brands

Samsung Electronics announced that it had reaffirmed its position as a top-five brand in Interbrand’s Best Global Brands 2021, according to a press release.

According to the Best Global Brands list announced by the global consulting firm Interbrand recently, Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year.

On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first-time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.”

Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness.

Meanwhile, recently, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organisation with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer.

 

TH

Samsung made top-five ranking in Interbrands Best Global Brands

Samsung Electronics announced that it had reaffirmed its position as a top-five brand in Interbrands Best Global Brands 2021, according to a press release. According to the Best Global Brands list announced by the global consulting firm Interbrand recently, Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the companys brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021. Since entering the top five for the first-time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013. It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year our biggest leap in brand value since 2013, said YH Lee, CMO of Samsung Electronics. We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe. Interbrand evaluates businesses brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness. Meanwhile, recently, Samsung was also ranked No.1 by Forbes as the Worlds Best Employers 2021 for the second consecutive year. As a global organisation with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer. TH