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16 October, 2021 11:26:59 AM
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Dr Rhazes is leading innovation in hygiene category

Staff Reporter, Dhaka
Dr Rhazes is leading innovation in hygiene category

Hygiene is a conditions or practices conducive to maintaining health and preventing disease, especially through cleanliness. Human safety and health now largely depend on good hygiene practices. So hygiene products especially disinfectants have become our daily needs. International markets, such as the US, UK, Singapore and Japan, have been at the forefront of introducing innovative products that offer world-class hygiene.

In Bangladesh, people are now more aware of the urgent need to embrace proactive and continuous protection in their daily lives. They are using different types of disinfectant products. Number of hygiene brands are available in market where some products are for personal care like and some products are for household use. Dr Rhazes, the leading personal care and hygiene brand from Singapore, is determined to help Bangladesh step up its cleaning protocols and offer citizens long-lasting protection from the virus contagion. The brand was launched only one year ago and it has been rolling all over Bangladesh now.

The brand name of Dr Rhazes, was inspired by one of the greatest Muslim scholars, a Persian physician  named Muhammad ibn Zakariya al-Razi (commonly known as Rhazes).He was a renowned philosopher and alchemist and widely considered one of the most important figures in the history of medicine. Dr Rhazes creates products that are designed in Singapore to address wellness concerns of consumers using ancient wisdom and the newest technology. In these times of extreme stress on health and hygiene their set of products offer expert protection from viruses, bacteria and other illness causing factors.

Dr Rhazes Ultra Protect Gel, containing 70% alcohol, protects people from illness-causing viruses and bacteria for two hours or 50 touches. A single application kills 99.9% viruses and bacteria forming an invisible layer on the hands, inactivating viruses and bacteria that come in contact with hands, for two hours. Dr Rhazes 7-days Surface Disinfectant Shield protects people from illness-causing bacteria and viruses, by leveraging the benefits of Nanotechnology to create a coating of active silver ions, well-known for its broad-spectrum antimicrobial properties, on non-porous surfaces for over a week and it is made without Alcohol.  Its pleasant fragrance is a definite bonus. This brand has launched foaming hand washes in Bangladesh that is much gentler and sensible for skin compared to the available liquid hand washes. Dr Rhazes products bring together the merits of ancient wisdom and cutting-edge research to ensure that we don’t need to re-apply sanitizers and disinfectant sprays every few minutes in order to stay safe.

In a very short time like one year, Dr Rhazes has establish its credibility at the same level like Dettol, Savlon and Lifebuoy through its innovative and differentiated offerings. Its mosquito repellent skin spray and fabric roll-on are made of natural ingredients (without using harmful DEET) which keeps mosquitoes away in both closed and open environment. Its fruit and vegetables wash removes formalin and pesticides. It has already launched wipes particularly for sensitive baby skin, and high absorption adult diapers that are made in Europe and of premium quality. Every product it launches have distinguishable features and USPs which no other disinfectants can beat in the current market. The products are tested and certified from either or both NABL accredited labs and BCSIR. Though, the hygiene and disinfectant products market has long been led by Dettol, Lifebuoy and Savlon but none of them have brought any remarkable innovation to this category. Dr Rhazes products price are also affordable for mass consumer and got its popularity more than any other brands for its innovation as many retailers admitted.

 

SI

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Editor : M. Shamsur Rahman

Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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