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10 December, 2019 07:56:11 AM
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Zantrik’s on-demand vehicle repair service changes tradition

FAISAL MAHMUD, Dhaka
Zantrik’s on-demand vehicle repair service changes tradition

Zantrik, a peer-to-peer on-demand vehicle repair marketplace that enables mechanics to fix vehicles at the users' homes or offices, is changing the traditional way of lining up at repairing shops for vehicle maintenance.


The company, which was founded in 2018, claims that it would lower costs by 30-50 per cent from shops and dealers, offering an “Uber-like experience” by which a mechanic visits a person’s house or office to service his/her vehicle.

Talking to The Independent, Al-Farooque Shubho, CEO of Zantrik, said the company through its app offers mechanic profiles, reviews from customers, a fair price calculator “to ensure that you are paying a fair price”, and online repair records.

“We also offer maintenance notifications on smartphone apps and via email to ensure you don’t forget to change your oil,” he said, adding that the company has expanded beyond emergency maintenance services to subscription and insurance solutions, B2B (business to business), and a few other things.

Shubho said he first thought of starting this company back in 2016 when he had a terrible experience with his car.

“It broke down in the middle of the road on my way to a meeting. I used to drive the car myself, but I didn’t have much knowledge of how it worked. There was no repair shop nearby. I called up my technician, but he was also unavailable at that moment. I had to wait there for hours before getting help,” he recalled.

After that incident, Shubho thought of developing a service by providing solutions to those types of problems. “Since I am a software engineer, I thought of designing something to help people who face similar challenges. That’s how we started developing software that would allow people to get emergency help if their car breaks down in the middle of a trip,” he said.

While Zantrik started as an emergency service, they soon realised that it was not the right service for most of their potential customers. “Moreover, the emergency situation doesn’t occur all the time, which means if we pursue only emergency businesses, it would limit our growth opportunity,” Shubho explained.

Zantrik conducted a survey in Dhaka and found out that almost 75 per cent of car owners do not have faith in the mechanics they go to for servicing their vehicles. They think that the workshops overcharge them and the quality of the repair is not good enough. “We also found that about the same percentage of people don’t have enough time to take their cars to a workshop for regular maintenance. But every vehicle needs to be maintained. If you own a car, you need to change the engine oil, filters, and so on,” Shubho said.

When Zantrik found that emergency repair services would not cut the deal for them, they decided to cover all of these issues, which would eventually lead to a subscription model. “We had to come up with something that would allow us to build a sustainable business. We wanted to shape our offering in such a way that we could build a profitable business right off the bat while, at the same time, offering our customers quality services at an affordable cost,” said Shubho.

The result is the subscription model that provides a round-the-year maintenance service to members at a great price.

“We provide them with the services at half the prevailing market rate and that too with a good margin for us. It has been possible because we work with a number of value-chain partners who have agreed to provide their respective services at a better price as we consistently provide them with a good volume of work. The subscription model has created a win-win situation for us, our partners, and our customers,” the Zantrik CEO said.

Zantrik added some extra benefits to the service. If a person becomes a member, he/she gets the first four

servicing and four car washes for free.

“You get engine oil and filters that have guaranteed quality and all of these you get at a competitive price. You can call our service from anywhere. We can fix your troubles either over the phone or our partner workshops can send mechanics to your location within 30 minutes,” Shubho said, adding that they have so far 1,600 partner-workshops all over the country.

 

SI

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Editor : M. Shamsur Rahman

Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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