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5 July, 2019 09:32:56 AM
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ZEE5 to take Bangladeshi entertainment content to global audiences

entertainment
DL desk
ZEE5 to take Bangladeshi entertainment content to global audiences
(L-R) Archana Anand, Mahtab Uddin Ahmed, Ushashi Ray, Moinul Hasan Nobel, Chanchal Chowdhury, Airin Sultana and Masuma Rahman Nabila. Photo l Courtesy

At a grand joint press conference with Robi Axiata Limited held in Dhaka yesterday, ZEE5, the largest global streaming platform for South Asians and beyond, announced its plans to take Bangladeshi entertainment content to global audiences, said a press release.

Archana Anand, Chief Business Officer, ZEE5 Global shared the platform’s vision of establishing a deep partnership with Bangladesh by working closely with local talent and local production houses and giving them a global platform. The announcement came at the formal launch of the service for Robi and Airtel subscribers in Bangladesh.

ZEE5 shared that it will be launching six projects in Bangla over the next one year. For these projects, it will work with some leading artistes from the local entertainment industry. Besides, it will also organize a talent hunt programme for fresh new faces who will get a chance to work in these shows. This talent hunt will be rolled out in association with Robi Axiata Limited. Details of the talent hunt programme will be shared in due course.

Commenting on the announcement, Amit Goenka, CEO, ZEE International and Z5 Global said “As we move forward with our global expansion and deepen our presence in key markets, establishing meaningful conversations in these markets will be key. We’re very pleased to be here in Bangladesh to formally announce our partnership with Robi-Airtel and share the various plans we have for this very important market.”

Also present at the occasion were Moinul Hasan Nobel, the Bangladeshi heartthrob singer from ZEE Bangla’s show, ‘Sa Re Ga Ma Pa’, and Ushasi Ray, the actress who plays the title role in the popular drama serial, ‘Bokul Katha’. Among Bangladeshi celebrities, prominent actor Chanchal Chowdhury, popular ramp model and actress Airin Sultana and television presenter-model and actress Masuma Rahman Nabila were also present at the launch programme.

ZEE5 is available across a range of platforms and devices and can also be accessed at www.ZEE5.com

HM

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Editor : M. Shamsur Rahman

Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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