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16 May, 2019 09:56:55 PM / LAST MODIFIED: 17 May, 2019 05:50:41 PM
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Akash DTH to revolutionise TV viewing

Hassle-free access to channels now at doorsteps
STAFF REPORTER, Dhaka
Akash DTH to revolutionise TV viewing
From right, former Information Minister Hasanul Haque Inu, Commerce Minister Tipu Munshi, Information Minister Hasan Mahmud, Beximco Group vice-chairman and prime minister’s private industry and investment adviser Salman F Rahman, Beximco Communications Limited Chairman Shayan F Rahman, Beximco Group chairman Ahmed Sohail Fasiur Rahman and Beximco Communications Limited CEO Faisal Hyder pose for a group photo at the DTH launching ceremony at a hotel in the capital yesterday. INDEPENDENT PHOTO

Direct-to-home (DTH) services under the brand name ‘Akash’ will help television viewers get rid of hassles created by cables and bring discipline to the sector.
Information minister Hasan Mahmud said: “Akash DTH will play an important role in addressing the existing problems faced by television viewers. It'll help the government with taxes and also bring discipline to this sector.”

“The Beximco Communications Limited is going to take Akash DTH to people’s doorsteps. The Bexmico Group and Beximco Communications Limited are today going to be a proud part of Bangabandhu Satellite-I through this service,” he added.

The minister was speaking at the launching ceremony of ‘Akash DTH’ of the Beximco Communications Limited (BCL) at a hotel in the capital.

Commerce minister Tipu Munshi, BCL chairman Shayan F Rahman and chief executive officer (CEO) Faisal Hyder spoke on the occasion. Salman F Rahman, Private Industry and Investment Adviser to the Prime Minister, Beximco Group chairman Ahmed Sohail Fasiur Rahman, former information minister Hasanul Haque Inu, Bangladesh Cricket Board president Nazmul Hassan Papon and Bangladesh Communication Satellite Company Limited chairman Shahjahan Mahmood, among others, were also present.

The information minister said: “We see a chaotic jumble of cables hanging above the roads, marring the beauty of cities and towns. This technology will remove the cables.”

He also said the Beximco Group was the first company to obtain the full licence to use the Bangabandhu Satellite.

On bringing discipline to the broadcasting system, Hasan Mahmud said: “There is a law, but it is not cared for. Advertisements are displayed in foreign channels. It's not possible in any country including Pakistan, the UK, other European countries, the US and Canada. We formulated the law in 2006, but it has not been implemented yet. The DTH technology will play a positive role in resolving the problem.”

“We have informed cable operators that if anybody violates the law after July, the law will be enforced,” he asserted.

“We have made massive technological advances. Digital Bangladesh has been implemented in the real sense. But we have not been able to advance fully in the sphere of broadcasting. DTH will fill the gap,” he said, wishing Akash success.

Commerce minister Tipu Munshi said: “When we are moving towards our dream of 'Digital Bangladesh' and establishing our presence in the sky, a company from our country is going to make its debut today.”

Welcoming Akash, the commerce minister said the company will make the service available at a low cost so that a big population can be connected with the system. “Akash DTH is going to start its journey in the remote areas of our country. I would request you to make the process easy for people. It is difficult for villagers to easily make payments for services, though several measures have been taken, including the introduction of the BKash service, in this regard. The installation process should be easy as people often fall victims to cable operators. Sometimes their lines are disconnected, which leads to dissatisfaction,” he added.

He also urged the company to start the service in his own division, Rangpur, soon.

Shayan F Rahman said: “We are committed to bringing the highest quality products to the people of Bangladesh. Akash DTH is very close to my heart. I worked tirelessly for this product for two years. This product will enable Beximco to reach every single home in remote corners of Bangladesh. I can assure you that our team will do everything possible to make sure that we continue every single day to make Akash an ever better product,” he added.
Faisal Hyder said: “We provide our customers with choice and limitless possibilities. We will provide highest quality services at affordable prices and hassle-free services for customers. Our service is pretty simple for our customers.”

He also said the services would be delivered directly by the Bangabandhu Satellite-I to each household and the services would gradually cover the entire country. He further said they have world-class and leading technology partners including the Bangabandhu Satellite. Moreover, they have partnerships with a lot of content providers, both local and foreign, he added.

Akash is starting its journey by offering over 110 channels, including 20 HD channels, that customers will be able to watch at home, he stated.
It will provide all the channels in a standard pack of Tk 399 per month, inclusive of VAT. The payment can be made through a number of partners like BKash, Dutch Bangla Bank, I-Pay, Bank Asia, Eastern Bank and Gpay. There will be many more partners in the coming days.

Akash DTH will be commercially available from May 19 at 3,000 plus authorised retails in 140 thanas in the four divisions of Dhaka, Chattagram, Sylhet and Mymensingh. The districts are Dhaka, Mymensingh, Tangail, Kishoreganj, Narsingdi, Gazipur, Narayanganj, Manikganj, Cumilla, Noakhali, Feni, Cox’s Bazar, Chattogram, Khagrachhari, Rangamati, Sylhet, Maulvibazar, Habiganj, Brahmanbaria and Sunamganj.

A single Akash connection will cost Tk 6,499 (all inclusive). The connection will include the state-of-the-art HD set top box, user-friendly multifunction remote control unit, heat- and rain-resistant Akash branded universal KU band dish, necessary cable and connector, and other accessories. The installation will be completely free for a limited period and whoever purchases the connection will be given one month’s free subscription.

MK/BK

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Editor : M. Shamsur Rahman

Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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