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19 February, 2019 01:37:28 AM
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GP barred from publishing advertisements

SMP Status
SHAHED SIDDIQUE, Dhaka
GP barred from publishing advertisements

Grameen­phone (GP), the country’s largest mobile phone operator, has been barred from publishing advertisements and product promotions by the telecoms regulator BTRC (Bangladesh Telecommunication Regulatory Commission). The restriction comes into effect as the operator was given the SMP tag by the regulator on February 10 in a bid to create a level playing field and promote competition in the country’s telecom industry. The SMP is a regulation that imposes restrictions on an operator once it corners 40 per cent of the subscribers, revenues and spectrum.

 

A BTRC letter sent to the Grameenphone CEO yesterday said the operator, being declared an SMP, must follow certain dos and don’ts. The letter provided four directives to the operator (effective from March 01, 2019): the MNP lock in period will be effective for 30 days; the operator will refrain from making any individual or sole proprietary contract with any other organisation; the maximum call drop rate for a month would be 2.00 per cent; and no ‘market communication’ across the country in any media will be permissible.

When asked about the directives, BTRC Chairman Zahirul Haque told the Independent, “Earlier we had announced that GP is an SMP, so they have to follow some additional directives. As a part of that, GP can no longer engage in market communication which means publishing advertisements in any media.

Elaborating on the issues, BTRC Spokesperson Samiul Khan said GP can no longer place any advertisement in any media, send SMS or conduct any other promotional activity as it is an SMP now.

When contacted, Grameenphone Head of External Communications Sayed Talat Kamal said they have received a letter from the regulator yesterday evening in this regard. They are currently analysing the letter and its directives and would comment on the issue later.

MK

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Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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