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15 February, 2019 11:27:18 AM
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McLaren lands commercial deal with British American Tobacco

Independent Online/ The Guardian
McLaren lands commercial deal with British American Tobacco
Robert Kubica (left) and George Russell show off the Williams FW42 with this year’s change of livery. Photo: PA

British American Tobacco, which withdrew from Formula One in 2006, when tobacco advertising was banned from the sport, is to return in a “global partnership” with McLaren. BAT is the second tobacco company to return to F1 for promotional purposes that are not covered by the ban.

BAT ran its own team after buying Tyrrell in 1997 and formally entered in 1999 as British American Racing. They took 15 podium places and Jenson Button was at the wheel during their most successful season, when they were second in the 2004 constructors’ championship. The team were sold to Honda in 2006.

McLaren announced the new multi-year partnership on Monday, three days before they are due to launch the new car. The arrangement is focused on technology and innovation centred around what are described as BAT’s “potentially reduced risk products”.

“McLaren Applied Technologies will work with BAT on areas including battery technology and advanced materials,” a statement from the team read. “The two companies will share best practice, innovation knowhow and mutual experience.”

However BAT stressed that its “on-off presence” on the McLaren car this season would be “at all times in line with applicable regulation and legislation”.

Ferrari’s backer, Philip Morris International, which owns Marlboro launched their “Mission Winnow” campaign branding on the car last year. It focuses on innovation and partnerships that although specifically does not mention PMI products, does include a considerable explanation of the company’s research of “less harmful alternatives to smoking”.

Williams launched their new 2019 car on Monday, switching from the traditional navy blue and white to a white and light blue livery for Robert Kubica, making his return to F1 after suffering a severe accident in 2011, and the British rookie George Russell.

The team, who endured a terrible time last year, also unveiled a new title sponsor, the telecommunications company Rokit. Its backing is a major boost for Williams, whose partnership with Martini ended last year and who finished last in the constructors’ championship on just seven points.

Jonathan Kendrick, the co-founder of Rokit, worked in F1 as a tyre engineer for Goodyear with Alan Jones in his first season with Williams in 1978, before the Australian went on to take the team’s first title in 1980.

SI

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Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
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Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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