Wednesday 26 September 2018 ,
Wednesday 26 September 2018 ,
Latest News
  • Rising temperature to affect 134m people in Bangladesh: WB
  • PM urges int’l community to ensure easy transfer of technology
  • US stance on Rohingya not strong enough, activists say
  • Trump, Rouhani exchange threats, insults at UN
  • 'US report proves urgent need for Rohingya justice mechanism'
13 September, 2018 11:23:20 AM / LAST MODIFIED: 13 September, 2018 04:39:01 PM
Print

Apple unveils premium iPhone XS, health features for watch

Independent Online Desk/AFP
Apple unveils premium iPhone XS, health features for watch

Apple unveiled three new iPhones on Wednesday in a bid to bolster its spot in the premium smartphone market, along with an upgraded smartwatch that takes electrocardiograms and detects falls.

The California tech giant said it would begin selling its 5.8-inch iPhone XS and 6.5-inch iPhone XS Max later this month, keeping the starting price of the company's top-end model at $999 but bumping the entry price for the version with the larger screen.

Apple also announced a new iPhone XR starting at $749, available in October, with a 6.1-inch display to broaden its pool of buyers.

The phones are updates to last year's iPhone X ("10"), which marks the 10th anniversary of the smartphone -- stretching the screen while keeping the overall handset size at or near that of previous models.

"I think Apple did extremely well here," GlobalData analyst Avi Greengart said after checking out the new offerings at the unveiling at the company's headquarters in Cupertino, California.

"Overall, this is going to be a very good year for Apple."

The analyst expected the line-up to be a hit, pushing up the average selling price of Apple smartphones.

The new iPhones have more powerful processors and cameras, and a dual-SIM card feature for top-of-the-line devices. Home buttons were replaced with screen swipes, taps and facial recognition capabilities.

"We are going to take iPhone X to the next level," chief executive Tim Cook said.

Apple unveiled three new iPhones on Wednesday in a bid to bolster its spot in the premium smartphone market, along with an upgraded smartwatch that takes electrocardiograms and detects falls.

The California tech giant said it would begin selling its 5.8-inch iPhone XS and 6.5-inch iPhone XS Max later this month, keeping the starting price of the company's top-end model at $999 but bumping the entry price for the version with the larger screen.

Apple also announced a new iPhone XR starting at $749, available in October, with a 6.1-inch display to broaden its pool of buyers.

The phones are updates to last year's iPhone X ("10"), which marks the 10th anniversary of the smartphone -- stretching the screen while keeping the overall handset size at or near that of previous models.

"I think Apple did extremely well here," GlobalData analyst Avi Greengart said after checking out the new offerings at the unveiling at the company's headquarters in Cupertino, California.

"Overall, this is going to be a very good year for Apple."

The analyst expected the line-up to be a hit, pushing up the average selling price of Apple smartphones.

The new iPhones have more powerful processors and cameras, and a dual-SIM card feature for top-of-the-line devices. Home buttons were replaced with screen swipes, taps and facial recognition capabilities.

"We are going to take iPhone X to the next level," chief executive Tim Cook said.

Apple also introduced a fourth generation of the Apple Watch with a major redesign -- and a series of features designed to improve its performance as a medical and health device.

The watch, sold in the United States from $399 and up, will be available in stores on September 21.

"Apple Watch has become an intelligent guardian for your health," chief operating officer Jeff Williams said.

The smartwatches are able to detect hard falls, and an electrical heart rate sensor can take an electrocardiogram.

"This is the first ECG product offered over the counter directly to consumers," Williams said.

"Now you can take an ECG any time, anywhere, right from the wrist."

The fall detection upgrade is expected to appeal to worker safety concerns in factories or other industrial settings, as well as to elderly or disabled users.

"Identifying a fall may sound like a straightforward problem, but it requires a lot of data analysis," Williams said.

If a person falls, and then is motionless, the watch will call emergency services, he added.

Moorhead said the health features for the new devices were notable.

"I can see kids buying one for their parents and grandparents," he said of the smartwatch.

"I believe Series 4 will sell better than all previous models."

The current version of Apple Watch is the most popular watch in the world, according to Cook.

Apple stressed its devotion to data privacy, saying all health information gathered is encrypted on the smartwatch to be shared only as users see fit.

- 'Crossroads' -

Research firm CB Insights said Apple is at a "crossroads" a decade after introducing the iPhone.

"Looking for the next wave, Apple is clearly expanding into augmented reality and wearables with the Apple Watch and AirPods wireless headphones," the firm said.

"But the next 'big one' -- a success and growth driver on the scale of the iPhone -- has not yet been determined. Will it be augmented reality, auto, wearables? Or something else entirely?"

Apple's event comes with the global smartphone market at near-peak saturation, and without a major catalyst for sales ahead of a likely rollout of 5G, or fifth generation, wireless networks, expected in 2019.

Research firm IDC expects worldwide smartphone shipments to decline 0.7 percent in 2018 to 1.455 billion units, with growth likely to resume as 5G devices become available.

Cook said Apple was nearing the two-billion mark for devices with its mobile operating system known as iOS.

"We are about to hit a major milestone. We are about to ship our two billionth iOS device," he said.

"This is astonishing -- iOS has changed the way we live."

HM

 

 

 

 

Comments

Poll
Today's Question »
Attorney General Mahbubey Alam has alleged that former Chief Justice Surendra Kumar Sinha has tarnished the image of the country's judiciary. Do you agree?
 Yes
 No
 No Comment
Yes 6.1%
No 93.9%
No Comment 0.0%
Video
More Science & Tech Stories
Twitter to ban 'dehumanizing' comments with user help Twitter on Tuesday reached out to users for help crafting a ban on comments that dehumanize people and set the stage for real-world violence. A policy change that Twitter has been working on for several months is intended to broaden…

Copyright © All right reserved.

Editor : M. Shamsur Rahman

Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Disclaimer & Privacy Policy
....................................................
About Us
....................................................
Contact Us
....................................................
Advertisement
....................................................
Subscription

Powered by : Frog Hosting