POST TIME: 12 December, 2018 02:16:13 AM
Flower exports yet to gain traction
Govt urged to improve infrastructure, provide policy support

Flower exports yet to gain traction

Despite having enormous export potential, the country’s flower industry is yet to acquire momentum as it is hamstrung by a dearth of infrastructure and a lack of comprehensive policy support, said industry insiders.

To penetrate the global flower market and sustain its presence in it, the government needs to develop infrastructure for the sector and ensure comprehensive policy support, the president of the Dhaka Chamber of Commerce and Industry (DCCI), Abul Kasem Khan, told The Independent.  

“Exports of flowers and floral products have seen impressive growth in these months, contributing to the gross domestic product (GDP), as the entrepreneurs are trying to tap strong demand for the non-conventional product in the global market,” said Khan.

According to export data with the Export Promotion Bureau (EPB), the country exported cut flowers and foliage worth USD 3.94 million during July to November 2018–19. The value in the last year during the same period was USD 0.01 million.        

The DCCI president pointed out: “The agriculture sector contributes 14.32 per cent to our GDP, and flowers are a major component of agriculture. It is also a multibillion-dollar industry in many countries.”

“The local market size of the flower sector in Bangladesh has touched Tk. 1,200 crore, while our export market earned USD 90,000 in 2018,” disclosed Khan. Bangladesh exports flowers to countries like China, Thailand and India, he added.

When asked about the hurdles confronting this sector, he replied, “We need to address a lot of issues like suitable training for people involved in flower production, packaging and

preservation, cutting and marketing. Such assistance could help boost the industry.”

Cold storage training facilities, technical know-how, access to finance, adequate research and air-conditioned cargo facilities are also required, he added.

Pointing out that cut flower and foliage are under the agricultural sector, he said, “We want it recognised and identified as a separate entity.”  

Nurul Amin, senior vice-president of the Bangladesh Flower Growers and Exporters Association, told The Independent that Bangladesh already has a competitive advantage because of its favourable climate and low labour costs.

Bangladesh cultivates flowers on nearly 10,000 hectares of land and some 1 lakh people are employed in this sector, said Amin.

Three or four varieties of flowers like tuberose, ‘rajanigandha’, orchid, rose and marigold are currently are currently being produced in Savar, Gazipur, Narsingdi and Botkhali (a small village near Sundarbans), he added.

He mentioned that Jessore accounts for the highest volumes of flower


He added that Bangladesh exports flowers and floral products to South Korea, the Philippines, India, Japan, Italy, Portugal, Singapore, Pakistan, the Middle East, the US, Germany, the UK, Denmark and France.

The major flower exporting countries in the world are Uganda, Zimbabwe and Kenya. The UK, Italy, France, Germany, the US, Switzerland and Japan are the major flower consuming countries. Europe has always been the prime consumer of flowers