POST TIME: 9 September, 2018 00:00 00 AM
Skill development for youth
BBF signs MoU with A2i programme

BBF signs MoU with A2i programme

Bangladesh Brand Forum (BBF) and Access to Information (A2i) yesterday signed a Momentum if Understanding (MoU) in the capital, aiming to ensure growth and skill development youth countrywide. The two parties signed the MoU at the 8th Communication Summit at Le Meridian Dhaka, reports UNB.

Mostafizur Rahman, Project Director of A2i programme, and Shariful Islam, Founder and Managing Director of BBF, signed the MoU on behalf of their respective organisations.

Under the MoU, BBF and A2i will work jointly on five key areas- skill development for employment, innovation, engaging Non Resident Bangladeshis (NRBs) in the country's progress, district branding through which each district will connect their population in branding activities and Human Development Media, said Shariful Islam. Other officials of A2i and BBF were also present at the MoU signing ceremony. The 8th edition of Communication Summit, a flagship initiative of Bangladesh Brand Forum to bring together creative professionals from diverse sectors, is being held yesterday in the capital. This year the theme of the summit is 'Creativity Matters' presented by Meghna Group of Industries.

Speaking on the occasion Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum said, in the age of technology and social media, creativity will remain as the key driver for the communication industry and brand building. Startup businesses and brands will play a significant role in country's economy in the coming two decades contributing to boost the GDP, he added. This year the summit is comprised of four keynote sessions, two panel discussions, four case study presentations and four breakout sessions. Tay Guan Hin, Founder and Chief Creative Officer, TGH Collective, Creative Director - Global Executive, South East Asia, J Walter Thompson; Jayen Mehta, Managing Director (in-charge), Amul Dairy, Anand; Ali Shabaz, Chief Creative Officer, Grey MENA (Middle East & North Africa); and Samuel Diaz Fernandez, Founder and Program Director, School of Slow Media are among the keynote speakers.