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14 December, 2018 00:00 00 AM
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Liberation war-based video on friendship bridges between 1971 and 2018

DL desk, Dhaka
Liberation war-based video on friendship bridges between 1971 and 2018

Airtel, a private mobile operator in the country, is celebrating the 48th Victory Day of the country with a fitting video that shows the undying spirit of friendship that resonates the same way now, as it did in 1971. The video can be viewed by visiting a special micro-site created for this purpose: www.friendshipalwayswins.com, says a press release.

As the nation emerges as Digital Bangladesh, Airtel, has deployed never before used digital solution in the country, by allowing the audience to switch across 1971 and the present time by clicking on the toggle bar located at the bottom of the video, while watching it. Clicking across the different timelines, the audience can easily have a feel on how friendship played a crucial role in 1971, as it does now.

In the present time setting, a young man is shown to be bidding farewell to his family before he heads abroad for higher studies while in the 1971 timeframe, a young man is shown to be bidding farewell to his family before he joins the liberation war; in both the timeframe, the young man requests his friend to take care of his family, in his absence. The story moves forward from this point.

Director Redwan Roni, who made this unique video, said, “On this occasion of the 47th anniversary of our hard-earned victory, we have brought to life such a story on friendship that makes a bridge between 2018 and 1971 with the feeling that the inspiration to build the country is rekindled. Viewers will enjoy the winning story of 1971 and the success story of 2018 simultaneously on screen,”

Friendship is timeless; throughout the history, it’s observed that the essence of friendship has been reinforced time and again with the self-less acts of the friends. By drawing parallel to friendship in 1971 vis-à-vis present time, Airtel has once again brought forth the pivotal role of the friends in life. l

 

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Editor : M. Shamsur Rahman

Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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