Wednesday 22 May 2019 ,
Wednesday 22 May 2019 ,
Latest News
  • Eid advance train ticket sale begins
  • Book burden too heavy for primary students
  • 6 killed in Indonesia clash over polls result
  • Govt, farmers in a fix over low paddy price
  • Demand of housemaid services soars in Ramadan
9 March, 2018 00:00 00 AM
Print

Coca-Cola to launch its first alcoholic drink in Japan

AFP

AFP, NEW YORK: Coca-Cola plans to launch its first ever alcoholic drink in Japan, in a suprising departure for a US company identified with cola and other non-alcoholic beverages. While Coca-Cola dabbled in the wine business in the 1970s, the Japanese experiment is "unique" in the company's 125-year history, said Coca-Cola Japan president Jorge Garduno. The new offering will be in Japan's growing "Chu-Hi" category of beverages, Garduno said in a recent interview posted to the company's website. "This is a canned drink that includes alcohol; traditionally, it is made with a distilled beverage called shochu and sparkling water, plus some flavoring," he said.

Chu-Hi drinks come in a range of flavors such as grape, strawberry, kiwi and white peach and sometimes replace shochu with vodka. The drink, which usually has between three and nine percent alcohol and is marketed by leading Japanese beverage companies such as Asahi, Kirin and Takara, is especially popular with young consumers and women. "We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," Garduno said. But Garduno said the launch of Chu-Hi drinks should not be seen as a harbinger of the company's intentions elsewhere.

Comments

Poll
Today's Question »
State minister for power Nasrul Hamid yesterday said everyone to have access to electricity by June. Do you think the feat achievable by the timeframe?
 Yes
 No
 No Comment
Yes 50.5%
No 45.6%
No Comment 3.9%
Most Viewed
Digital Edition
Archive
SunMonTueWedThuFri Sat
01020304
05060708091011
12131415161718
19202122232425
262728293031

Copyright © All right reserved.

Editor : M. Shamsur Rahman

Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Disclaimer & Privacy Policy
....................................................
About Us
....................................................
Contact Us
....................................................
Advertisement
....................................................
Subscription

Powered by : Frog Hosting