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1 December, 2017 00:00 00 AM
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Yunnan to create new tourism landscape

BY CHU DONGHUA
Yunnan to create new tourism landscape
During the 2017 CITM, Yunnan set up the largest number of booths and staged the largest exhibitions among all Chinese provinces, municipalities and autonomous prefectures. Here is Yunnan’s Baoshan City Pavilion. Photo by Chen Fei

From November 17 to 19, the 2017 China International Travel Mart (CITM) was held in Kunming. Yunnan exhibitors signed a series of agreements concerning more than ten projects worth a combined 4.6 billion yuan.

During the 2017 CITM, Yunnan set up the largest number of booths and staged the largest exhibitions among all Chinese provinces, municipalities and autonomous prefectures. The Yunnan zone included four pavilions, one each for  tourism, health, sports and commodities. Together these exhibitions fully demonstrated Yunnan’s abundant and diversified tourism resources, as well as the province’s preliminary achievements in building itself into a strong tourism province.

Yunnan’s tourism industry was widely praised during the 2017 CITM for the new tourism landscape the province is creating.

In recent years, Yunnan has formulated a strategic plan for transforming and upgrading its tourism industry. In this plan, it is proposed to make the industry more international, high-end oriented, featured and digitized. Yunnan aims to build itself into a strong tourism province by 2020, so that it becomes a national leader and world famous tourist destination and travel hub for South and Southeast Asia.

For the development of its tourism industry, Yunnan will constantly expand its presence on the international tourism market. It has fourteen newly added international air routes, including the Kunming-Sydney and Kunming-Qingdao-San Francisco routes. Austria, Belgium and six other countries have set up a joint visa service centres in Kunming as well. The governments of France, Germany, Switzerland, the United Kingdom and Italy have also set up visa centres in Kunming.

For the high-end oriented and featured development of its tourism industry, Yunnan has been introducing new products and new business formats. In Yunnan, seven tourism-based urban complexes and 25 recreational vehicle campsites and three driving tour service centres have been basically completed. In addition, 23 high-end business and holiday hotels have gone into operation. Five intra-provincial and three inter-provincial and transnational tourist routes have been opened to traffic, and ten general aviation companies have been incorporated, with more than 30 general aircraft engaged in low-altitude tourism-related business. Additionally, Yunnan is speeding up the construction of a number of all-for-one tourism demonstration zones, eco-tourism areas, national and provincial tourist resorts, national high-level scenic spots, tourism-oriented urban complexes, tourist towns and tourist villages.

To facilitate the information-based development of its tourism industry, Yunnan is building a tourism big data complex, an integrated tourist service platform and an integrated tourist management platform. Through the use of cloud computing, big data, artificial intelligence and other advanced technologies, tourists will be able to access catering, accommodation, transportation, sightseeing, shopping, entertainment and health services on their phones.    

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Editor : M. Shamsur Rahman

Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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